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Strategy

Branding workshops where we outline your business goals and challenges, analyzing your market, competitors, and customers while defining customer journeys and brand positioning.

 

The result is a Brand Blueprint, a visual document that acts as your band's "bible" detailing your brand's concept, culture, and character. 

PRODUCTION

I work with creative agencies or I can assemble a fitting team of designers, photographers, printers etc. to bring the brand to life, ensuring everything is correct and on-brand and on-budget.

From logo, brochure and website design to social media campaigns and launch events, the right team of experts can be tailor-made under my supervision. 

Writing

I craft vision and mission statements, website text, HR handbooks and other corporate culture writings in both English and Arabic.

 

I also write CEO and staff bios, restaurant menus, website text, brochures and coffee table books, and other forms of copywriting.

TRAINING & Consulting

I consult with design agencies, entrepreneurs and CEO's on a continuous basis, on brands I developed as well as ones I haven't, advising on brand image, product development, and employee engagement.

I also train and consult with marketing, PR and HR departments, guiding them through rebrands, marketing campaigns and events.

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