Haute Couture Meets Service Uniforms

Fashion couturier turned uniform designer, the Modern Fashion Design house is a family business based in Jordan servicing the hospitality industry ross the MENA region. As they were entering a new era with a new generation taking the reigns, MFD was ready to go back to its sophisticated high fashion roots, deciding to completely rebrand and revamp the whole business with a new name and image.

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We changed the brand name from MFD to "FORM" with a very high-fashion brand strategy, focusing on its couture origins and marrying that sophisticated aesthetic with the functionality of the uniforms business.