New Era, New Generation, New Brand

Al Zain was established in 1930 and over the past 90 years, it has remained a family business. As a new generation takes over, a full rebrand was needed to update its image and bring the brand into the 21st century.

With a strong heritage and a highly recognizable swan icon, the logo was purposefully unchanged but simply redrawn so that the Arabic calligraphy of the Al Zain name formed the shape of the swan (which was previously just a stylized Z). Alongside a new brochure, website, packaging,  shop interior, and exhibition stand design, a refined strategy was developed for sub-branding jewellery collections.