Yousif Al GhawasJan 20, 20204 minBranding, Inside Out.Your brand (what outsiders think of your organization) and your culture (what insiders think of you) are two sides of the same coin –...
Yousif Al GhawasJan 20, 20204 minThe Secret to Success? Employee Branding.Most companies spend heavily on advertising and marketing but very few bother investing their money on their staff, the very people who...
Yousif Al GhawasJan 20, 20205 minYour Brand is Your Story!Stories bond us as they get passed down from one generation to the next, acting as vehicles for our values, beliefs and culture. For as...
Yousif Al GhawasJan 20, 20203 minBrand Culture: Lessons from the Food Industry“Your brand is your culture, your culture is your brand.” – Bill Taylor, founder of Fast Company What makes your restaurant special? How...