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Bare

Ethically-Sourced Organic Chocolates 
Produced in Switzerland, this handcrafted, organic chocolate focused on fair trade and ethical sourcing. The chocolate bar market was very saturated, with very similar brands on supermarket shelves, so this brand has to truly stand out in a bold yet charmingly authentic way!
 
The name "Bare" was created to communicate the brand's clean, honest and ethical positioning and a hand-drawn logo with bold bright colors ensured a cheeky, light-hearted tone, making this chocolate brand very warm, approachable and friendly. 
SERVICES:
Brand strategy
Brand Naming 
Copywriting
Creative Direction
Credits:
Creative Team: Neurobrand
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