I started my career in advertising at the tender age of 17 and essentially grew up in the industry, learning and training with some of the finest mentors. Realizing early on that everything begins with the brand itself, I specialized in Brand Strategy, and for the past 13 years I've been building brands in practically every industry.

Eventually, I focused on my core strength: creating humanistic brands that resonate with their audiences in a meaningful way. I primarily work with luxury and lifestyle brands such as restaurants, hotels, gyms, jewellers, fashion labels, beauty, health and wellness etc. because I truly love working with visionary clients who know what they want, and simply need someone to bring it to life!