Branding consultant specialized in building luxury, lifestyle & corporate brands. 

 

I've spent 20+ years in the advertising industry working with a wide range of brands from sectors ranging from F&B and hospitality to corporate, industrial and government brands. My objective as a strategist is to build bilingual, cross-cultural brands that genuinely resonate with their intended audiences and make a powerful impact on the market. 

 

As an independent Brand Strategist, I consult with design firms across the Middle East, but when specific expertise is required, I can assemble a tailor-made team, ensuring each brand is built by the right people with the right skills. Ultimately, my goal is to understand what makes each brand unique and special, and then build it from the inside out to ensure a cohesive and consistent brand culture, creative expression and overall experience.